NATURA INC. / BRAND GUIDELINES

MISSION
To reinvent how people interact with technology.

WORDMARKS
Use the supplied artwork. Preserve proportions and clear space. Use a contrasting background. Do not retype, stretch, rotate or add effects.

TYPOGRAPHY
Restora ExtraLight (200): headlines. Restora Thin Italic (100): emphasis.
ATC Arquette Light (300), Regular (400) and Medium (500): body and controls.
Press-kit scale, mobile to desktop:
Display: 48–88 px, line height 1.02.
Section: 32–42 px, line height 1.12.
Lead: 26–34 px, line height 1.25.
Body: 16 px, line height 1.65.
Labels and controls: 12–14 px, line height 1.5.
Use sentence case. Font files are not distributed in this kit.

COLOUR
Warm white #F5EEE1: main background.
Charcoal #2D2926: headlines and body.
Sky blue #2AAFCC: actions and accents. Use dark text on blue fills.
Soft white #F4F1EB: secondary surfaces.
Sage #A8B5A0: supporting accent.
Warm grey #8B8680: supporting neutral.
Use Charcoal for body text on light surfaces.

TONE OF VOICE
Direct, human and precise. Use concise international English and concrete verbs. Describe what people can do. Keep the roles of Interface, NatureOS and the chosen agent clear. Publish confirmed facts; avoid inflated promises and AI jargon.

NAMING
Natura Inc. on first mention, then Natura. Interface is the ring; NatureOS is the software. Preserve HumanPods and tinyNature as written.

IMAGERY
Preserve product geometry, finish, button and microphone. Do not mirror product images or crop through the ring. Present app screens without changing their interface. Retain the caption and image type. Credit Natura Inc.

PRESS CONTACT
ops@natura.inc
https://press.natura.inc/brand.html
